Do you see that little padlock in the upper left-hand corner of your screen in the address bar? That padlock lets you know that you are visiting a secured site. Any data that your compute transmits to the site or receives from the site will be encrypted. The only way to get this little padlock is by adding SSL to your website.
You can think of SSL as a super effective security layer that encrypts incoming and outgoing information on a website. A non-secure website has a URL beginning with “http”, whereas a secure website begins with “https” — with the “s” standing for “secure”. Your URL will be an http address unless you secure it with an SSL. Then it will convert to https and your site will be secure!
There is a common misconception that you only need a secure site if you are selling things and accepting online payments. However, that couldn’t be further from the truth! Everyone needs a secure site even if your website is only meant for informational and advertising purposes.
3 Reasons Why Your Website Needs an SSL Certificate
- Don’t scare away your visitors! Starting in October 2017, the Google Chrome web browser started showing a “not secure” warning when users entered information on a website. Think about it, a potential customer comes to your site, sees something they like and they try to enter their information into your contact for. Then a Google prompted message pops up saying Website Not Secure. Don’t make the mistake of not adding an SSL to your site!
- Improve your search engine rankings. In August 2014, Google announced that HTTPS is a ranking factor in their search algorithm. It is still debated as to the level that HTTP vs HTTPS plays in the Google algorithm but it is assumed that HTTPS is becoming more and more important. In a world where page rankings mean everything, no one can afford to take the chance of not adding SSL to their website.
- Everybody’s doing it! Like it or not, perception is reality. We live in a world where hacking and data breaches are everyday news, and people are concerned about online privacy and security. Even if your website isn’t collecting sensitive information, the fact that you have an SSL on your website and visitors can see the little padlock in their browser gives them comfort. That little padlock translates confidence to the visitor that your company takes security seriously and that reflects well on your business.