If you’re not familiar with the term, responsive web design is when your website is built to adjust and adapt to whatever device and/or size screen that it is being viewed on. For instance, there is a big difference between viewing a website on a 27-incn desktop screen opposed to a 6-inch mobile device. In today’s world where consumers have tons of different device choices, responsive web design is an absolute must for business owners. If your website isn’t responsive, you are being left in the dust!
Responsive websites create a user-friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.
Responsive web design is crucial for most businesses because it makes it easy for customers to navigate your site and find what they are looking for easily and efficiently no matter what device they are using. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the functionality that you would offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they will not hang around, they’ll simply click away and complete the action or purchase on a rival site.
Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimized for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?
Your page may be completely relevant to their search, but if visitors cannot access the content easily across different devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.
If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.
Luckily, all websites built here at Impact Creative Media are built to be fully responsive no matter what type or size of device the website is being viewed on. If you want an example, view our website on your phone and then on a computer and compare the two. Get in touch with us today to see how we can help you with a responsive website!
